By Peter Zaballos
One perspective I’ve gained of having worked in lots of different places (the Bay Area, Boston, Seattle, the Midwest) is that you can see the variety of experiences you can take advantage of, and the impact that can have on your skillset and career path.
[And remember, a career path is drawn in hindsight]
Today, I would say that the Bay Area, Seattle and Boston (NYC as well) share a lot in common. Tremendous innovation, extensive ranks of startups — largely founded by experienced, successful entrepreneurs — and available capital. And those high-growth companies tend to share or are adjacent to categories with lots of competitors.

What does this mean to your career path, and most importantly, your personal experience base?
Well, you will have the opportunity to work for a lot of different companies in and around your field, exposing you to new challenges, company cultures, managers, partners and customers. This is going to help you get out of your comfort zone, learn unexpected things, and become more resilient in the face of change and uncertainty.
That last part is super important. Uncertainty and ambiguity are prevalent in high-growth technology companies. As much as we all crave stability and consistency, those conditions will be few and far between when you chart your course in the tech sector. In fact, your ability to learn and grow is diminished in stable, predictable environments.
I just finished reading “Range” by David Epstein, and much of his book is devoted to research-based evidence that the more varied our experiences, the better we become at our jobs. It’s not just about resiliency, but about decision making. In a rather counter-intuitive manner, Epstein shows how knowing a little about a lot of different areas of expertise enables you to make better decisions about any one area.
Seattle has an ecosystem chock full of companies breaking new ground, creating new categories, and changing the directions of computing. No surprise that the Bay Area does too. So when you have reached the limits of what you can learn from one role, you can move to another company (with effort) and expand your experience and fluency with a different set of business problems and technology solutions.
You can also learn what it is like to build a business across different company cultures, CEOs and executive teams, direct managers and co-workers. This matters a lot and is super valuable. The enlightened CEO is a very rare occurrence. Friction-free relationships between Product and Dev teams happen less frequently than you’d imagine. It’s the same with friction between sales and marketing teams.
So you learn how to manage around or change with these fractured department relationships, or you move on to a more productive next role. Tenure in these three highly competitive geographies can be measured in months. Sometimes years. Rarely a decade.
I would argue the ecosystem dynamic is completely different in the Midwest — this region has a much thinner entrepreneurial ecosystem. There are high-growth tech companies there, but generally only one in a category and little-to-no competitively adjacent companies. This means that to expand your experience base in that geography, you need to change industries or change categories that are far apart within an industry.
This is really hard to do.
A recruiter I worked with years ago summed it up this way: “You can change categories or industries keeping the same role, or change roles within the same category, but you can’t do both at once. It’s too risky for the employer.”
What this means in these competitively thin geographies is that employees tend to stay at the companies they were hired into. For a long time. And because there tend to be few adjacent competitors in these regional hubs, if the job you got hired into doesn’t work out, you’re facing a transfer within the company to a different role — further insulating you from broader experience.
Or you can relocate to another geography to stay within or adjacent to the category you’re already in. Or you can remain where you live, change career paths and start close to the beginning. Both of those options are hard. So you tend to stay put.
Most people are going to stay put. They will tolerate a poor culture, or poor manager. They will tolerate poor relationships across departments. But staying put is the safest of the options. This means the culture of the company you work is the only one you are likely to know. The experiences you bring to your role and threaded through this one company. Tenure matters more than broad experience or innovative thinking. Tenure gets measured in 5/10/15 year increments.
What does this all mean? It all depends on what you want for a career. If you really want to stay at the forefront of your field, it’s clear that getting broad exposure to a variety of roles and company cultures is critical. You’ll be exposed to more unknowns, personalities, and methods, which will help you shape your skillset and experience foundation.
And if you want that broad experience base but are living in a competitively thin geography, this also means you will need to be super international about embracing those new roles, and the sacrifices you may need to make in the short and medium term, to gain that broad experience foundation that could fuel your medium- and long-term ambitions.
It’s that intentionality that is the important part. What do you aspire to do and become? It may be more important to you to push at the forefront of your discipline and be the agent of change in your role and industry. It may be more important that you live in an area you love, and that giving up on career innovation is less important.
But know the landscape. And know yourself.
Tags: career paths, range
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