Archive for the ‘Intellectual curiosity’ Category

Startup advice brilliance

October 21, 2009

A friend pointed me to a superb summary of advice for startups, specifically calling out the ways that advice can be flawed, along with some perceptive insights into how to identify advice that’s actionable and useful.  The post is by Eric Reis, and is appropriately titled The 10 Ways Startup Advice is Flawed

Eric’s pov is appropriately snarky, and at a macro level he calls out various ways that being lucky and being smart are frequently confused with each other.  Snarkiness aside, the really valuable point he makes is how important it is to be a critical thinker, in general.  The value of making your own assessment of the information you’re consuming, and not just accepting it.

I especially liked his point #6: Maybe the thing they did used to work, but it doesn’t anymore

I think about that a lot in my own context.  I was at RealNetworks back when it truly was pioneering this new phenomena of sending audio and video over the internet, and we owned that market.  In public we said we had 85%+ share of the market, but in reality it was closer to 95% for a good long time.

We called the shots, named the prices, dictated terms.  We muscled into and out of markets we cared about, aligned ourselves with titans of the technology landscape.

And then Microsoft showed up and we fought them tooth and nail.  It was a hard and ugly fight, which they eventually won (once they started paying attention).

Well, they won, sort of.  It was epic, and in a start-up kind of way, it was epic fun.  I remember picking a big fight with the Windows Media team on an internet media list-serve, where I’d just published some user research showing how people preferred our new video to Windows Media’s.

And Microsoft’s head of a/v technology posted to the list, accusing us of fluffing up the research, and he included a three page outline of the ways you could falsify/skew consumer surveys.  And it was so much fun to respond to the list , asking “how was it that Microsoft knew of so many ways to distort research?”

But I digress.

We each became so obsessed with each other we quit paying attention to what Macromedia was doing with Flash and what Apple was doing with the tight coupling of iTunes and the iPod.  So, while we were both wrestling in the mud pit, Apple and Macromedia left the building and started more interesting and lucrative businesses elsewhere.  And until that point the thing we did at RealNetworks really did used to work.

Eric’s “ten ways” are simple and insightful.  The hard part is putting them into action, in the moment.  My experience at RealNetworks is valuable to the startups I work with and talk to if and only if both of us are cognizant of its context.  And it takes discipline and a good dose of humility to walk the talk Eric is alluding to.

I know there’s a ton of stuff I did that was a product of luck and timing, and a lot that was a result of deliberate hard work and applied intelligence.  The hard part is being honest enough with myself to examine where those boundary lines are, to strip out the specific circumstantial knowledge from the generalized, truly durable knowledge.

So, let’s all get a good laugh out of Eric’s list, but also remember how hard it is to actually do what he’s suggesting.

Performance and an opportunity to explore it

October 2, 2009

The underpinning principle of this blog is “meaningful failure”, and what you can learn when you examine this critical juncture of where you fail and embrace what you can learn through that failure.

I’ve been seeking out others who share this interest, and last year I discovered Ross Bentley who runs a consulting business, Bentley Performance Systems, that focuses on improving performance for executives and interestingly, professional race car drivers.  That latter constituency intrigued me.  Failure on a race track has specific tangible implications that failure in business does not:  bent metal, physical harm, or worse.

Ross spends his time working with his clients on very personal elements of improving performance, along with more straightforward tools and techniques of planning and analysis.  His focus on who you are as a person I find interesting, the examination about what emotionally or psychologically may be holding someone back from achieving their potential is an area like failure where people are less comfortable speaking plainly and openly.

In the case of the racers and the executives the conversation goes in the same direction:  how can you best prepare yourself to be constantly improving, learning from success and failure?  He engages them in relevant and specific conversations focused on getting them to do to what they do differently and better.

And after this discussion, examination, and hard work the racers go to the track and the CEOs go to their offices.  In both cases they’re in environments where the information is flowing by, fast, and they need to make decisions and situation assessments rapidly.  And each ends up with a quantifiable data set telling them how well they performed: lap times & finish order, income statements & balance sheets.

Ross and I got together yesterday so he could share a research project he’s starting called Performance in the Workplace. He wants to to better understand how executives assess their own performance, and what affects their performance over time.

The research is nice and simple:  he’s asking them to fill out a short survey, once a week, and tell him how well they feel they’ve performed, and why.  You can participate in the project by signing up here.

What I like about his approach is that he’s not defining “performance” for the participants.  He’s letting them define it for themselves.  When he first told me about this my reaction was “that’s pretty subjective, why not quantify performance with metrics”?”.  But then I realized, that really misses the point.  When you’re trying to help people do better every day, metrics are the product of your performance, not the measure of it.

We run businesses based on a set of milestones, KPIs (key performance indicators) – “dashboards” – and these are important measures of the recent past.  And they’re critical – I’ve written about why a well documented operating plan and the corresponding assumptions are essential to managing your business.

But executives spend their days making decisions, asking questions, analyzing and assessing – and of course this results in metric-based results.  But not in the moment.  How do you assess the effectiveness of your performance while you’re making those decisions, asking those questions, digging into those numbers?

I think Ross is onto an interesting topic here.  What causes you to feel you’re performing well one day, and not so well the next?  Will the act of self-assessing performance help you, in and of itself, to become more effective and cause you to be closer to the top of your game?

I’m going to participate, because in my business, at best I get monthly or quarterly metrics from my companies in terms of valuations I can apply to rates of return – on paper – and it takes years to get to the point where you can convert the paper value to cash or stock you can sell for cash.  Daily performance is not at all quantifiable with metrics, but matters oh so much.

I’m sure I can learn something from this, and am eager to see how what he finds.

A spontaneous reaction

September 23, 2009

I’m still struggling to get back into a writing routine after my John Muir Trail adventure, there’s a lot going on in my life and job, and I’m still a bit consumed with the deeper, reflective topics I’d spent all those miles contemplating on my trip. 

And then, without a lot of forethought or anticipation, a topic (re)surfaced.

Towards the end of the last school year, there was an incident of racism at my daughter’s high school, which revealed the complexity and range of our community’s response.  I wrote about this at the time it happened, how in general many opportunities were missed to both care for those involved, as well as make the most of learning from it. 

And not one to lob criticism from the sidelines, I agreed to join a taskforce setup to better understand our community’s ability to foster diversity, and what we all can do differently to ensure racism or any other form of discrimination has a short life, if any, here.  We had a meeting on September 9, and while there is still more motion than progress, the trend-line is a good one, and we’re converging on a set of recommendations that are actionable and durable.

A lot of what we’ve discussed is how to show people that in the moment there are choices, and how to choose to speak out, to stand up. 

So when I came across an article in the Seattle Times last Thursday morning about a 70 year-old Armenian man, Henry Gasparian, it found my mind prepared and inqusitive.  He was arrested for his spontaneous “personal and emotional” reaction to seeing posters of Barack Obama with a Hitler mustache.  Gasparian lived through the occupation of his country by the Nazis.

He was on his way to the Edmonds Farmers Market, and when he saw these posters, he tried to grab them out of the hands of the Lyndon Larouche supporters who were handing them out.  To make this sad, long story a bit shorter, he was charged with two counts of fourth degree assault.  You can and should read the article.

The courage of this man and the raw logic of his outrage are inspiring.  The only action remotely criminal was not the offensive poster (first amendment right) nor Gasparian’s reaction (common sense), but the need to silence him, to criminalize his behavior. 

It seems cowardly on the part of the Larouche supporters to show up with this offensive poster, taking full advantage of the protection of the constitution, and then not be willing to tolerate the (expected) reactions.  To claim Gasparian reacted “without provocation” seems absurdly ironic.

While the Larouche supporters could perhaps feel justified that Gasparian’s physical actions were threatening, I think the burden is on them to anticipate the reactions they could provoke.  If you yell “Fire” in a movie theater, you shouldn’t be able to charge the crowd that tramples you on their way out the door with assault.

So last Thursday afternoon those thoughts were in the back of my mind as I was walking down the Seattle waterfront with a friend, and ten feet in front of me was a woman holding a large poster of Barak Obama, with the Hitler mustache.  I was in mid-conversation when I looked up at her, our eyes met, and she said “What do you think?,” and without breaking stride I said “I think that poster’s offensive, and you should be ashamed of yourself.”  I said it calmly, but strongly.

The woman seemed taken aback, said nothing in response, and shifted her gaze elsewhere.  And I kept walking, tried to resume the conversation, but had to explain that my reaction was completely spontaneous. 

I am not the kind of person who gets in public confrontations, but that felt so comfortable, so right, calling this out, in the moment.  In my own little way.

So I’m with Henry Gasparian, and the value of spontaneous reactions. 

Offsite complete, re-entry, hiatus

September 3, 2009

Well, my adventure came to a rather fitting and comfortable close on Monday August 24th, at about 10:45 in the morning, when I arrived at the Onion Valley trailhead, and met my longtime friend, Miles, who graciously spirited me away to one of his relatives’ condos at Mammoth Mountain, so I could take a well deserved, and very much needed hot shower.  We then spent the next eight or so hours catching up as we made our way back to San Francisco, where I caught a flight back home on Tuesday morning.

The trip was just spectacular.  No disappointments really, of any kind.  An enormous number of small and large pleasant surprises along the way, and a steady stream of incredibly kind and generous people I met along the trail.  I ended up doing about what I had set out to do, mileage-wise (170+ miles, 60,000+ feet of climbing and descending), but had to adjust both the beginning of the trip (started a few days later than I had planned) and the end (decided not to do the 28 miles in two days to Shepherd’s Pass, and left the trail at Kearsarge Pass instead).

I began the trip with two close friends from high school (Ernie and Duane), and was able to end the trip meeting three other close friends from high school and college (Brian, Steve, and Mark)…all of whom I’ve been backpacking with in much of this same country for many years.  And in between I had plenty of time on my own, some days not seeing a single person on the trail, and camping at some lakes where I was the only person there – and perhaps for many miles around.  But I was never lonely, or lacking for something wonderful to look at, think about, or explore.

Two people I met really made warm and lasting impressions.  The first was Patt, the 81 year-old woman who ran the Muir Trail Ranch backpacker resupply station, and whose heart was both huge and warm.  She was charmed with what my thirteen year-old, Ben, wrote on the outside of my resupply package (actually a 5 gallon plastic bucket):  “By opening this bucket, you hereby agree to buy your thirteen year-old son a kitten”.  Ben loves cats, and she and I had a nice long laugh about his wit and seemingly foolproof plan.  Ben, sorry, that contract was not binding in California.

The second was a 20 year-old Cal Poly junior, Ryan, who I crossed paths with for two days, as he was on his way to attempting the entire John Muir Trail (all 221 miles), in nine days.  Ryan has maturity and ambition beyond his years, and carried a good dose of humility as well.  He had failed to do this same adventure in June, went home, figured out what had gone wrong, and came back to do it again.  Meaningful failure in action.  He posted a comment here on my blog when he returned, letting me know he did in fact finish in nine days.

I collected a set of photos and made an online slide show of my trip (using some slick web technology from our company, Smilebox), and it should be on this side of not too long and hopefully not boring:

Click to play this Smilebox slideshow: JMT slide show
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Thanks to so many of you for your encouragement and support.  I am deeply grateful I had this opportunity, and appreciated as well as valued every moment I was in the Sierras.

And as some of you may have noticed, I have changed the masthead photo, to one I took of Upper Kearsarge Lake on August 24, in the early morning.  A fitting photo, and it will be nice to have this frame my blog for the coming year.

It’s been a challenging “re-entry” process getting back up to speed on life at home and work, and I wanted this post to also let you know that I will be taking a hiatus from posting here, to focus attention on these areas.  I hope to resume again later in the fall.

My John Muir Trail adventure

August 8, 2009

Many of you know I’m about to make my trek down most of the John Muir Trail, and that I will be “off the grid” from today (August 8th) and on the trail until I emerge at the Symmes Creek Trailhead (near Independence, CA) on Monday August 25th.

This is a trip I’ve been planning for the better part of a year, and has been a life-long goal of mine.

Thanks to the generosity of some dear friends from high school who I bacpack with every summer, I will be carrying with me a “FindMeSpot” GPS unit, which will transmit my location to a google map embedded in a web page, so you can track my progress along the way.

The device is setup to broadcast my location every ten minutes, so you really can follow me as I go – think of it as a back-to-nature variant of twitter.

There will also be a little footprint corresponding to where I pressed my “update” button each day, which you can click on to get the time stamp and GPS coordinates.

You can check my progress and see where I am along the way.

That said, for those of you who know me well, I might end up forgetting to make a daily update, so if you don’t see an update on any one day, don’t assume something dire has happened. This GPS device also has a button I can press to summon the rangers, so it will also serve as an emergency beacon if I need it to, but we all know I won’t.

I may be able to update my blog when I resupply on the 14th or 15th, but am not counting on it.

Look for an update for sure sometime after I complete my trip, on the 26th or 27th.

Thanks everyone for your support and enthusiasm, I have much to reflect on, especially recently, relating to the core theme of this blog – meaningful failure.

I will surely have a wonderful experience, and am deeply grateful for the opportunity to make this journey.

Posted from my iPhone, at 7,800 feet near the Red’s Meadow trailhead. Updated from ‘small un-named lake’ next to the John Muir Trail, at 9,260 feet, where for good or bad, I have 3G reception.

A BDP from an unlikely “industry”

July 29, 2009

My first job out of business school was with a management consulting firm who focused on growth strategies for their clients.  The four founders of the firm were former partners at Bain, and they brought to our firm the concept of “best demonstrated practices” which we referred to by the acronym “BDP.”

Bain defines a BDP as something that “generates the most value at the least cost.”  At our firm it referred to an example something done so well you could you use it as a model to learn from, where you could discern the essence of success from and apply it more broadly.  This could be a business process or a business model, communications or management style.  It’s a nice construct to help you identify patterns that could be relevant to you or your business.

Of course BDPs also have limitations.  Without the corresponding insight about the context of why an example works so well, about all you’ll be able to do is copy the motions of the example, but not the essence of its effectiveness.   To make a BDP really work you’ve got to simultaneously abstract away the context while also deeply understanding it.

I’ve seen some of the startups I’ve worked with over the years really get this wrong, whose teams will energetically seek out the best performing companies in some discipline (say, acquiring new users) and just copy what was done, without understanding whether or not those same methods really make sense or apply to their business, with their users. 

But every so often you come across an example of simplicity and insight, efficiency of communication, where the problem has been thought through so completely you just wish you could take it, copy it, and paste it into whatever business you’re running.

I came across one of these earlier in the week.  You know from my last post that I’m hiking the John Muir Trail next week, which will take about three weeks.  I won’t be able to carry all my food for that length of time and will need to resupply twice along the way.  This works pretty simply, you mail a package of supplies to one of two “resupply” points, and they hold it for you until you arrive.  You restock your backpack, give them your trash, and off you go again.

But it’s more complicated than that.  I am depending on that food being there when I get there, If it’s not there when I get there, I’m screwed – I’ll be close to being out of food and will still have more than a week of hiking to go to the next resupply.  So getting this right matters a lot.

The first resupply point is like a hotel in the mountains, about a six mile roundtrip detour from the trail.  The second resupply point, The Muir Trail Ranch, is much more convenient, literally on the trail.  The quality of thinking that went into the instructions about how to get your package to them, and how to ensure a successful resupply, is simply magnificent.  The fact that you ship your food to them in a five gallon plastic bucket makes this all the more whimsical.

It’s not just the explanation of the steps and logistics, it’s the tone of the communication.  Clear, simple, welcoming, conveying a desire to make you successful, to make the whole process successful, conveying a deep understanding of the context of their service. 

Their instructions reads like an FAQ, but it’s not a laundry list of questions, it’s a very thoughtful and insightful delineation of your needs and their ability to meet them.  They’ve addressed the “lifecycle” of a resupply – the range of needs you will have (email access, recharging devices, disposing of your trash) when you’ve come to get more food. 

To me the high point is at the bottom of the page, where they encourage you to pre-register your delivery, and will even e-mail you pre-printed shipping labels.  The example label sheet is stunning in its efficiency – I don’t know about you, but I’ve certainly never mailed a bucket before, and doing so is not obvious.

This experience certainly reduced some anxiety about my resupply, but made me appreciate how wonderful it is to be on the receiving end of high quality thinking and customer awareness.  Where insight about the context is abundant.

Truth is relative and changes with perspective

June 4, 2009

My post about ambiguity and alignment provoked some really interesting comments, which I wanted to circle back to.  One comment in particular got my attention

It was an observation that truth is relative and it changes with perspective.  At a certain level that makes sense to me.  Truth can seem to be defined by the winners of the battles, by the dominant doctrine, by the loudest voice. 

The person commenting also observed that because of the relative nature of truth “good people can make poor choices at the crossroads.”

And this brought me to realizing that not only is truth relative, it quickly gets intertwined with morality.

In startup companies I think this is super important.  We’re battling the dominant doctrine of the market, striving to fight or become the loudest voice, working so hard to win.  And we’re doing so under enormous, constant pressure.  Keeping hold of what you believe is true and right can be difficult when it seems like survival is the order of the day, every day.

So you might find yourself in an environment where the pressure is explicit and relentless to place your company’s interests ahead of your customer’s, or your investors.  What is true then?  Well, the Entellium duo felt it was true that if they missed their revenue forecast they’d be fired, and made some really poor choices at that crossroad.  The truth was certainly relative for them.

But the more I talked to my friends about this “truth is relative” conundrum, the more I seemed to be saying there is no real truth.  I was explaining it away.  And it shocked me.  My initial reaction was that the last place you want to go is to say there is no absolute truth.  But actually the more I think about it that’s where I do end up.  The truth in your daily life is completely relative, it’s not absolute.  Except that what it’s relative to is what’s true to you.

When I was at LSI Logic in the early days as a product manager I remember going on a sales call at the end of the quarter to help a salesperson close a huge deal.  We found ourselves seated across from the purchasing manager, who was the wife of the founder,  reviewing the terms of our proposal only to hear her ask for a gift.  She said “I’d like a Gucci purse”.  I heard it as a non-sequitur.  Maybe her birthday was around the corner.  I tried to keep the conversation moving, but it quickly dawned on me that the gift was separating us from this order.I looked over at the salesperson, and we exchanged nervous, and puzzled looks.   

The salesperson and I ended the conversation as quickly as we could, got up and left, I called my boss (using my spiffy “car phone”) and relayed what had happened.  I was in a turbulent state of mind.  We needed this order, and I just made the call to walk away from it.  He was disappointed, really disappoint we lost the deal but supported the decision to walk.  I was relieved to be in a company where we shared this same sense of right and wrong.

I’ve told this story a lot, to me it’s a pure ethics example – it’s the one I put on my business school applications (they all had a question like “Describe an ethical dilemma you’ve encountered and how you handled it”). 

Except I’ve repeated it to people I have first hand experience with and know to be people of solid integrity and had them say “Hmmm…not sure if I wouldn’t have just gotten the purse, and the order.”  And it made me realize I made my choice based on my personal “truths” and these people would have made different choices for their own.  And each of us would have felt like the choice was aligned with our morals.

Another friend told me this topic sent her to look up the meaning of “moral relativism” – that moral/ethical propositions are measured relative to their circumstances.  More important, that only personal subjective morality expresses true authenticity.  Your personal sense of truth = the authentic you.  The other person looking back at you in the mirror.

That means you have to know that person in the mirror really well to remove the ambiguity in what happens at the crossroads.  You need to have an intimate and unabashed knowledge of what you yourself believe to be true about yourself.  If you lack that, well the easier it will be for you to be seduced by or succumb to the loud voices, the accepted doctrines, the winners of the battles.

In defense of the echo chamber

May 28, 2009

I had two interesting conversations this week with super smart technology execs, and found myself uttering the same phrase to them, in different yet related contexts. The phrase was “…and it made me feel a million years old”. The context in both conversations was remarking on how long it takes for real, pervasive technology innovations to take root and how you reconcile that with early stage investing.

And I can’t really explain it to myself. I spent a 15 year phase of my career at companies transforming the entertainment and communications sectors, totally in the thick of the “next big thing”, and felt so urgently and palpably that we were shaping and enabling the next “normal”.

At one of those companies, C-Cube, we were making the foundational video technology that enabled the whole transformation to digital cable, satellite and DVDs. I spent countless hours with executives in these industries while we figured out how this would all work, and around 1994 I heard them tell us all that “500 channel cable” would be here, the coming year, maybe the year after that. Right around the corner.

Except it wasn’t. It only took about another 15 years.

But it never would have happened if we all hadn’t been working away, really hard and for a long time, acting, believing that “right around the corner” was really true.

I felt like I was a little smarter when I was at RealNetworks in 1999, and I heard many of these same executives talk about how by using the internet over cable (or telephone lines) they could deliver movies and 500 channels of TV the next year. Maybe the year after that.

And I remember leaving some of these meetings and telling my colleagues I’d heard this before, and it wasn’t going to work out that way, that they were “breathing their own exhaust fumes”. But I still worked really hard, and for a long time, trying to make that “right around the corner” become true too.

So here we are, in 2009, and I can order a movie from Amazon over the internet and have it delivered to my Tivo. Just ten years later, or 15 depending on whose vision of the future is the reference point.

And it struck me in the conversations I was having with the execs, that perhaps it’s not so much feeling a million years old, it’s realizing that early stage investing and startup companies places you in this strange place, where you straddle two worlds. The world “inside” the vision, where the idea is bold and the future seems right in front of you, and the world “outside” where you can look at these companies and understand it will take a decade, maybe more, for that reality to be commonplace and accepted.

There’s a semi-derogatory name for this inside world, and it’s “the echo chamber”. Most of the time it’s focused at Silicon Valley, but I actually think it’s not geographically constrained. The boundaries are more around the locus of a really big idea and a group of people who can pull it off. They get a bunch of other people to believe them, to buy into the vision – customers, partners, press, analysts – and now there’s a cohort that reinforces the belief system.

You can see this playing out, right now, with all the convulsing about Twitter. It’s been ascribed to being useful just to folks in the valley, just the people whose whole focus in life is in the development and consumption of technology most of “the rest of us” will never need or see the use in.

Kara Swisher of the Wall Street Journal wrote about Twitter in this context a year ago. And I read her column at the time and my reaction was “I’m glad she called this one out, it’s ridiculous how much hyperventilating goes on in the valley about stuff like this – it really is an echo chamber”.

But there’s nothing wrong with this, in fact it’s exactly how we ended up with Tivos at home and can’t imagine life without them, how we watch Susan Boyle shatter our expectations and assumptions about image and substance, and how a billion apps can be downloaded onto iPhones in nine months. And how we will all be tweeting and wonder how we ever communicated without it. In about ten years.

A-players hire A-players, B-players hire C-players

April 28, 2009

This is one of those sayings in the startup world that is so accepted that it’s crossed the border of familiarity and become a full-time resident of the land of trite.  

Guess who coined it?  Steve Jobs.  That’s right, Steve Jobs, when he was getting the Macintosh off the ground.  It’s a phrase we used at RealNetworks a lot, and one that my partners and I use as a result. 

But that it’s trite doesn’t mean it isn’t relevant or true.  It is.  Absolutely. 

And it’s a subtle but important concept to really understand.  What do A-players do for you?  Everything.  Most important, it’s the tone they set in the organization and their influence on the behavior and performance of others. The hiring is critical too, but that’s a byproduct of everything else.

  • A-players are at the top of their game.  This means they know the difference between good and great.  In the work they do, and in the standards they set for those around them and those in their organizations.
  • A-players aren’t threatened by someone better than they are.   Rather, they’re relieved.  That stuff they were struggling with?  They’re happy to get that into the hands of someone who can run with it, faster and more nimbly.  How liberating.
  • A-players know what they don’t know.  A corollary to the point above is that A-players know when they don’t know something, and ask questions.  They have the security to not need to know the answer to every question, and know how valuable intellectual curiosity is.
  • A-players can’t tolerate C-players.  So they make sure the C-players are replaced.  And guess what? The rest of the organization is relieved and inspired.  They know who the C-players are, and have felt the drag on performance.  It may sound harsh, but it’s true.

To me the most essential capability A-players bring to an organization is the tone they set for it.  Their definition of “good” is so much greater than a B or a C player’s, it’s as if they’re speaking a different language.  In fact they are, and it’s critical the organization you’re in all speak the same language. 

This is why starting up companies is so liberating for A-players.  I remember when I was at LSI Logic in the early days, fresh out of college with my head spinning in this startup.  The CEO, Wilf Corrigan, made a comment to me once about why he loved being CEO of LSI Logic so much more than being CEO of Fairchild Semiconductor (which he had been before founding LSI).  He said “because I created a company with only people I wanted to have there, not ones I inherited.”  At the time the answer sounded sensible, but now I realize what he meant was he could hire A-players from the start. 

But don’t get me wrong.  A-players are not a homogenous bunch.  There’s a huge, huge spectrum of abilities and characteristics among them.  Some can be incredibly thoughtful and compassionate, others can be intellectual bullies and seemingly heartless.  But the connective tissue that binds them all together?  They know where to set the bar/standard and how to hold themselves and everyone around them to it.

Lots of low cost experiments

April 22, 2009

The really interesting improvements companies make come from takings risks, but in a lot of cases risk-taking can be held hostage by needing data to support every decision.  Being conservative and careful across the board may be safe, but it’s not where breakthrough learning happens.

This is where I see a lot of startups struggle:  confronting the tension that is created between knowing when to apply disciplined fact-based decision making to avoid failure, and when to be disciplined about making decisions where failure is accepted as a likely outcome.

The best companies create a culture that can foster two seemingly conflicting organization abilities: precision and failure.  In fact, you need both to reliably profit from your mistakes.

The key is understanding where in your business you can afford to routinely experience failure, and where failure has more costly significance.  You need internal processes that measure performance, coupled with a culture that has a pretty solid foundation of trust – where anyone and everyone feels comfortable taking a risk, and reporting the results as data.  I wrote on this earlier, it’s a culture where bad news has got to travel faster than good news.

Steve Blank wrote a pithy essay on how to navigate this decision making quandry and I love the quote he referenced from General Patton: “A good plan violently executed now is better than a perfect plan next week.”  This is a variant (or perhaps the inspiration) for another saying “the perfect is the enemy of the good.”

To me they drive home the value of action and experience placed on par with the value of planning and data.  Patton would never go into battle without a well thought through and justified plan, but he speaks to how perfecting the plan is different from winning the battle.

The same is true in startups.  It’s critical that they operate with a well thought through plan supported by data, but it’s equally important that they understand when the plan is no longer as important as what the real world is telling you.  It’s another way of understanding why the numbers in your operating plan are wrong, and is in fact healthy.

Steve talks about a simple heuristic, that decisions have two states: reversible and irreversible.  With the reversible decisions you can liberally experiment, and should.  This is where you can create significant breakthroughs for your company by being highly creative, and surprise yourself by taking risks, and failing, perhaps a lot.  If you’re wrong, re-load and try again.  For me the construct is learning to try “lots of low cost experiments”.

He makes an even more interesting observation about tempo.  It’s not sufficient to be able to take risks with reversible decisions, it’s to do so at a brisk tempo.  Quick, responsive, hungry.

Where this comes in especially handy is with sales and marketing performance and new product development.  In both cases you’re in a race to discover what works, and then what works on a repeatable, scalable basis.  I forwarded Steve Blank’s article to one my CEO’s who is focused on improving her sales and marketing team’s pace and performance.

Jenny Hall also made a similar observation in her post about what she learned as CEO of Trendi.com when it failed.  For her it was “if it won’t matter in three months, don’t spend too much time on it.”

She’s got the necessary ingredients: a culture of trust within the company, data-driven decision making, and performance measurement processes.  When she first arrived, these ingredients weren’t as prevalent, and she worked hard to put them in place, and placed a priority on reducing errors and increasing predictability.  But that was then, this is now, and she’s making the transition to fostering more appropriate risk taking as a way to increase performance.

Lots of low cost experiments combined with a brisk tempo supported by a disciplined acceptance of failure.  That sounds like a lot of fun.  Try it.